East of Tampa / For Businesses
Newsletter placement
Twice a week, into about five thousand inboxes across east county. The people who open it live within fifteen minutes of your front door.
The numbers
| Subscribers | About 5,000 across eastern Hillsborough County |
|---|---|
| Frequency | Tuesday and Friday |
| Open rate | Consistently above 30 percent |
| Click rate | Typically 2.5 to 4.5 percent on Tuesday and Friday issues |
| Format | A written blurb in your voice, a photo from your business, and a link |
| Price | Included in the $250, $500 and $1,000 packages |
What a placement actually is
Not a banner. Nobody clicks banners. Your placement is a short written section inside the issue, in the same voice as the rest of it, with a real photo from your business and a link to wherever you want people to go.
We write it. You approve it. If you tell us something in person that contradicts what is on your website, we use your version, because you know your business and the website is usually two years old.
Why the open rate matters more than the list size
Five thousand subscribers who open is worth more than fifty thousand who do not. Our issues run above thirty percent, which is roughly double the industry average, because the content is genuinely local and people opted in for it rather than being bought.
That number is also the one to ask any other local publication about. Most will tell you their list size and change the subject.
Who this works for
Home services, trades, restaurants, professional services and anyone whose customers are within a fifteen minute drive. Roofers, plumbers, cleaners, attorneys, agents, gyms, restaurants.
It works less well for businesses selling to the whole state or the whole country. If that is you, the ad management side is the better fit.
Questions we get
Do you write the copy?
Yes. We write it, you approve it before it sends.
Can I pick which day I run?
Yes. Advertisers are assigned to the Tuesday or Friday roster, and we tell you which issue you are in.
Is there a contract?
No. Month to month, cancel whenever.
Do you use AI images?
No. Real photos, usually from your own business.
Next step
See what your ad would sit next to
Read a recent issue before you buy a spot in one. That is the honest way to evaluate this.
Read the archiveAll options
Compare everything
Newsletter, social, sports, directory and ad management, side by side.
For Businesses
