Social media management for east Hillsborough businesses

Who this is for out here

Most local business owners know they should be posting. They also know they are not going to do it after a twelve hour day. That is who this is for: the pediatric dentist in Brandon, the bakery doing custom cakes, the pressure washing company in Valrico, the accountant off Lithia Pinecrest, the realtor covering FishHawk and Riverview.

People out here check a business on Facebook or Instagram before they call. If your last post is from eight months ago, they wonder whether you are still open. A page that posts real work, real people and real reviews every week answers that question before they ask it. Our Valrico marketing page and FishHawk marketing page cover how those communities find and talk about local businesses.

What we do each month

We run your Facebook and Instagram accounts. You own them. Here is the work:

• A content plan. What you sell, who buys it, and what they need to see before they call. We build the month around that, not around national holidays nobody cares about.
• Design and captions. Posts built from your real photos, written in plain language, with a clear next step: call, book, or stop by.
• Scheduling. Posts go out on a set cadence we agree on up front, so you never go dark for a month.
• Review posts. Your best Google reviews turned into posts, because what a customer says about you beats anything you say about yourself.
• Your approval. You see the work before it goes up until you tell us you do not need to.

We keep the rule simple. Every post should either show your work, show your people or give someone a reason to call. If a post does none of those, it does not go out.

We also keep it local. A post about the Friday night game in Riverview, a new road project on SR 60 or a holiday event in FishHawk gets more attention out here than a generic "Happy Monday" graphic ever will. When it fits your business, we tie your posts to what is actually happening in your town that week.

What it costs

Running your own social media is $500 a month with a three month minimum, then month to month. That is the same price we list on the social package page, and it does not change based on who is asking.

Paid ads on your accounts are separate, because that is priced on your ad spend. If you want ads too, we quote that on a call.

Why we are different from a freelancer

We do this every day for our own accounts. East of Tampa has roughly 12,000 Facebook followers and 5,000 Instagram followers across our pages, plus Local Sports, which covers high school sports across the county. We also publish a free newsletter Tuesday, Friday and Sunday to about 5,000 local subscribers.

That gives us something a remote freelancer cannot have: a weekly read on what people in Brandon, Riverview, Valrico and FishHawk actually stop for. We know which towns comment, what gets shared, and what falls flat. That goes straight into your posts.

And when it fits, we can put your business in front of our audience too. A post on your page reaches your followers. A spot with East of Tampa reaches people who have never heard of you yet.

Proof

The best proof is our own pages. East of Tampa's own accounts run on local, specific content, and we run client accounts the same way: their own photos, their own Google reviews, their own town. You can see examples of the work on the case studies page.

We are a husband and wife team in FishHawk. John Plumstead is a West Point graduate, served in Afghanistan, and left the Army in 2022 as a major. We are veteran owned and members of the Brandon Riverview Chamber and the Valrico FishHawk Chamber. If something is off with your page, we are local and easy to reach.

Talk to us

If you are tired of feeling guilty about your Facebook page, call John at 813-495-2136 or fill out the form below. We will look at your accounts, tell you what we would change first, and give you a plan to post consistently. You can also see everything else we do on the agency page.