Google Business Profile and Google posts in Valrico

Valrico runs on referrals, then a search

Valrico is the community side of east Hillsborough County. It covers Bloomingdale, Lithia Pinecrest Road and the neighborhoods around Bloomingdale High and Newsome. It is residential in a way Brandon is not. People here see each other at Friday games, at church and at chamber events.

So the path to a customer looks different. In Brandon, people search cold and compare. In Valrico, a neighbor says "use the guy who did our roof," and then the person searches your name on Google. The profile they find either backs up the recommendation or quietly undoes it. Our Valrico marketing page explains why this is a relationship market, not a traffic market.

What a neighbor sees when they look you up

When someone searches your business name, Google shows your full profile on the right side or the top of the phone screen. In a few seconds they check:

• Are the reviews recent, and did you answer them?
• Do the photos look like real work around here?
• Is there anything posted lately, or does it look abandoned?
• Are the hours and phone number right?

A Valrico business can have a great reputation in person and a profile that looks closed. We see it all the time in our audits. The fix is not complicated. It just has to happen every week.

Google posts: the weekly habit most owners skip

Google posts are the Level 3 move in Become Locally Famous, and they sit on top of the Level 1 Google profile. In Valrico they do a specific job: they show a neighbor that you are active and part of the community.

Here is what we post for Valrico businesses:

• Recent jobs. One photo, one line, a nearby street or neighborhood. Real and specific.
• Local timing. Back to school, hurricane season prep, holiday hours, a note before a big event weekend.
• Offers that start a relationship. A free estimate or an inspection, not a one time discount. That fits how people buy here.
• Community. A team you sponsor, a chamber event you attended, a school fundraiser you supported.

Alongside the posts, we keep the rest of the profile in shape: categories, service area naming Valrico, Lithia, Brandon and FishHawk, photos, review replies, and your name, address and phone matching across the web. For the reviews side, see review management.

A Valrico business we built for

We built harbortrustaccounting.com for Harbor Trust Accounting in Valrico. An accounting firm is the kind of business people pick on trust, usually after a friend's recommendation, which is exactly the Valrico pattern. A Google profile that points to a real site with a page for each service is stronger than one that points nowhere. More on that is on our case studies page and the Valrico website design page.

We live this market too. John Plumstead and his wife Danielle live in FishHawk, and East of Tampa is a member of the Valrico FishHawk Chamber. Our newsletter goes to 5,000+ local subscribers three times a week. Our own Google profile has 14 reviews, all 5 stars, and every review we have gotten, we answered. We are veteran owned, and John is a West Point graduate.

For the full service, see our Google Business Profile page. If your customers are mostly in the master-planned neighborhoods to the south, read how we approach Google Business Profile management in FishHawk.

Talk to us

Search your own business name right now and look at it like a neighbor would. If it does not back up your reputation, call John at 813-495-2136 or take the free audit.