Social media management for Riverview businesses

Your next customer just moved in

Riverview runs from Winthrop down to Big Bend, and it has added more new homes than anywhere else in Hillsborough County. Drive Balm Riverview Road and you pass the site of a new middle school next to Aquilla J. Morgan High. More families are on the way.

For a local business, that is the whole opportunity. A household moving into a Riverview subdivision has no dentist, no lawn service, no realtor and no favorite takeout. They pick all of it in the first few months. Many of them join the neighborhood Facebook groups the week they get the keys, and they follow the pages that look local and active.

The catch is that newcomers have nobody to ask. Word of mouth is thinner here than in an older town, because most of your market was not here a few years ago either. A business cannot coast on a long local history in Riverview. What it can do is show up, every week, looking real and present. Our Riverview marketing page covers this market in more depth.

What we post for a Riverview business

We run your Facebook and Instagram on your own accounts. The work is built for people meeting you for the first time:

• Introduce yourself, often. Who you are, where you are, who you help. New neighbors need to hear it more than once.
• Show faces. The owner, the team, the truck in a Riverview driveway. People trust a face before a logo.
• Put reviews to work. In a town short on word of mouth, a review post is the closest thing to a neighbor's recommendation.
• Make a first step easy. A first visit, a free estimate, an easy booking link. A household with no current provider will try you on a small reason.
• Stay steady. A posting schedule we agree on up front, so the page never looks closed.

Local, not generic

We tie posts to what is happening in Riverview when it fits: a school opening, a Friday night game, a new road or a new shopping center. That kind of post tells a newcomer you are part of the place they just moved to.

We know what Riverview reacts to because we post here ourselves. East of Tampa and Local Sports put out content across east Hillsborough every day, and Riverview schools and families are a big part of that coverage. Our newsletter reaches 5,000+ local subscribers every Tuesday, Friday and Sunday. If it makes sense, we can also put your business in front of that audience, which reaches people who have not found your page yet.

We also keep an eye on where Riverview is growing. As new neighborhoods fill in around Big Bend and Balm Riverview Road, we shift the posts to speak to the families arriving there, so your page keeps reaching the people choosing right now.

What it costs

Social media management is $500 a month with a three month minimum, then month to month. The first month is learning your business. Months two and three are where the posts get sharper and you can judge the results. More detail is on our social media management page, and examples of our work are on the case studies page.

We are a veteran-owned husband and wife team. John Plumstead graduated from West Point in 2009 and left the Army as a major. He and Danielle live in FishHawk, just east of Riverview. If you also serve the long-settled community to the east, see how different social media management in Plant City looks.

Talk to us

If new neighbors are moving in and not finding you, call John at 813-495-2136. We will look at your pages and tell you what a newcomer sees today.