Social media management for FishHawk businesses

Where every recommendation gets checked

FishHawk Ranch is a master-planned community with a defined membership: community Facebook pages, HOA channels, school groups and a sports complex nearly every family passes through. Ask for a recommendation in one of those groups and the answers pile up by lunch.

That is how most FishHawk businesses get found. Someone posts a name. Then the people reading the thread tap over to that business's Facebook or Instagram to see what it looks like. If the last post was a year ago, they move on to the next name in the comments. If the page is active, local and shows real work, they reach out.

It works the other way too. A bad experience travels just as fast here, and no amount of posting outruns it. That is why we care as much about the business we are posting for as about the posts. Our FishHawk marketing page covers more on this community.

A FishHawk account we run

We manage social media for Little Fins Pediatric Dentistry, a pediatric dental practice on FishHawk Boulevard. For a practice whose patients are kids, the parents are the audience. They want to know the office is friendly, the staff is kind and a first visit will go well. So the posts lean on the things those parents care about: the team, the office and what real families say in their Google reviews.

That is how we approach every account out here. Figure out who is actually deciding, then show them what they need to see.

What we post for a FishHawk business

We run your Facebook and Instagram on your own accounts:

• Posts that back up the recommendation. When your name comes up in a group, your page should show recent work and real reviews.
• Parent friendly content. A lot of FishHawk decisions are made by busy parents. Clear, short posts with a simple next step.
• Your service area and hours, current. With the long road work on Boyette Road and at FishHawk Boulevard and Bell Shoals, people want to know when and where you can actually get to them.
• Community moments. School events, youth sports and local happenings, when they fit your business.
• A steady schedule. A cadence we agree on, so your page is never the stale one in the thread.

We also keep an eye on how your page reads to someone who has never met you. In a community this tight, people forget that new families move in every month. They need the same basics everyone else already knows: who you are, where you are and how to book.

What it costs, and why it is us

Social media management is $500 a month with a three month minimum, then month to month. That covers your Facebook and Instagram. Ads are separate. The full breakdown is on our social media management page, and examples of our work are on the case studies page.

We live here. John Plumstead graduated from West Point in 2009, served in the Army and left as a major. He and his wife Danielle are raising their family in FishHawk. We are veteran owned, and we are careful about the businesses we put in front of our neighbors, because they are our neighbors too.

We also post to our own East of Tampa and Local Sports pages every day, and our newsletter reaches 5,000+ local subscribers on Tuesday, Friday and Sunday. If you also serve the busier corridor to the north, see social media management in Brandon.

Talk to us

If your name keeps coming up in community groups and your page is not ready for it, call John at 813-495-2136. Coffee in FishHawk works too.